After having delivered digital marketing and marketing operations solutions for companies such as HP, Sony, Siemens, Becton Dickinson, Thermo Fisher Scientific, DirecTV, and many more, I started Ridgeline Analytics in 2018 to offer my experience as a digital marketing and sales operations leader to early stage and mid-market companies that typically can’t afford to hire full-time.
I learned programming and web development at SDSU, and after graduating with a BA in Graphic Design applied my passion for all things digital as a full stack web developer to a variety of biotech, startup and software companies in the San Diego region.
After more than 10 years of programming in C#, SQL, Javascript and PHP, I began my journey into digital marketing, CRM and analytics by joining BusinessOnline, a San Diego-based B2B digital agency in 2010. For over 10 years, I helped grow agency revenues and client success for both BOL and later at Motionstrand, a life science-focused digital agency.
In 2020, I made the transition to client-side, when joined the growing biotechnology industry where I enables digital business operations for early stage commercial life sciences.
In addition to select consulting and client work, I was a regular guest lecturer at SDSU’s school of business on B2B marketing. I have also advised small agencies and service businesses on sales, marketing, and revenue operations. I have been featured in publications such as MM&M.
In my free time, I enjoy skiing, mountain biking and spending time with my two sons.
